Dirty Hit Tour // Sound Control, Manchester // 20.03.2017
Photo by Danny North
It had been three years without any new Superfood, and fans had begun to crave their musical goodness. Succeeding a period of personal and musical re-invention, the Birmingham-based quartet embarked on their latest UK tour, calling at Manchester’s Sound Control. Don’t Say That, the band’s debut album, earned the outfit a loyal and somewhat fanatical following. Superfood have become known for their zeal and determination, something which isn’t confined to their musical creations, but rather transcends into their pursuit of thrill and enjoyment. After signing to Dirty Hit, a label that houses bands including Wolf Alice and The Japanese House, there was a degree of uncertainty surrounding the stylistic development of the band. Soon before the tour commenced, the single ‘Double Dutch’ teased listeners. Its catchy chorus undercut by a distinctive use of sampling seemed somewhat more sonically advanced than the tracks that composed their previous record.
Hundreds of fans arrived early to catch the quickly rising bands that joined Superfood on the Dirty Hit tour. King Nun kicked off proceedings with a perfectly outlandish sound; composed of powerful guitar riffs and striking vocals, the band’s enthusiasm and energy was seductive. After a short set change, Pale Waves took the stage. The Manchester quartet possessed a degree of tranquillity and ethereality that was immediately enthralling. Despite having only released one single, ‘There’s A Honey’, the synth-orientated 80’s melodies were a consistent theme. After links between Pale Waves and The 1975 were established, there was an intensity surrounding the band’s rise within the alternative music scene, something that’s sure to continue. Dedication to the band was made clear when the audience fed back the lyrics for unreleased songs, something which exemplified their unconditional backing.
However, the soft vibe that Pale Waves had cultivated was certain to be disrupted by the groovy psychedelia of Superfood. 90’s nostalgia is seamlessly revived through the group’s grungy aesthetic; something that’s conveyed through their lo-fi music videos and fashion sense.Unlike other audiences, there was no refrain shown towards the band’s delectable wavy alt-pop sounds and the venue was soon brought to life. A diverse range of both old and new material compiled the set list. The intricate bouncy chords of ‘Lily For Your Pad To Rest On’ were mimicked by the crowd as the room began to shake in time with the beat. It was evidently a big night for Superfood, as gratitude and appreciation for their fans was expressed on numerous occasions. ‘You Can Believe’, another track from the 2014 album, was an evident crowd favourite, and it was clear that the band certainly hadn’t lost their zest or appeal. The premiere of new songs hinted at a future of synths, sampling and layering, highly focused around the use of a launch pad; a style will differentiate the band from other artists found in the alternative music scene.
With another tour scheduled for October, there’s assurance of a second album from Superfood; an album that’ll fall upon eager ears. Growth and progression are the future for the somewhat lovable outfit, something I’m excited to see transpire.