Post-Britpop giants and legends of the early noughties Embrace have recently announced that their 7th studio album is due to be released in 2017, following the release of their eponymous 2014 album which marked the end of an eight year break. However, alongside taking six years writing and producing Embrace, the band have set up their own studio ‘Magnetic North’, and have been running their award winning ‘Secret Festival’ for three consecutive years; so they know a thing or two about playing an exceptional live show, and have matured exponentially as artists.
In fact, the Secret Festival was their motivation to announce a December tour with a holiday theme. The concept is to have one giant Christmas party, and the band have been regularly posting on social media to encourage the fans to come to the gigs in fancy dress, promising that whoever has the most outlandish costume gets to join the band on stage for their final song. To top this off, Embrace have announced they will be doing some “special Christmas cover songs”.
It seems that Embrace have a great tour planned with an emphasis on having fun rather than showcasing new material, and hopefully it’ll be a show where it’s obvious that the members are doing it for the sheer love of playing live to their extremely loyal fan base.
Embrace play Sheffield’s Foundry on the 14th of December with support from Glass Mountain. Tickets can be found here.By Sophie Goodall