Action Bronson & Party Supplies – Blue Chips 2

Action Bronson & Party Supplies – Blue Chips 2

Bronsolinio and DJ Justin Nealis aka Action Bronson and Party Supplies re-unite for the follow up to Bronson’s breakthrough mixtape Blue Chips. YouTube samples and comedic bars could make for a cringeworthy listen but the duo’s experience and most importantly talent makes for a top class sequel.

Action Bronson is a prolific rapper having already released Saaab Stories with producer Harry Fraud earlier in the summer. His image has been a major part of his early successes in the rap industry, after the release of Blue Chips he was picked up by Vice’s record label and subsequently has appeared in brilliant video segments on their ubiquitous website. As an overweight, bearded, ginger white rapper he certainly makes an impression and that’s before he has picked up the microphone. Luckily for us, Action Bronson is a talented and unique rapper and he shows his skills on what is his strongest release yet.

Most rappers cover the usual bases: guns, women, drugs, cars etc. Action Bronson covers these bases with a style unlike many others, his imagery is intense, insane and most importantly imaginary. His lyrics are misogynistic and could cause controversy (like the cover art of Saaab Stories) but his sheer ridiculous bars make the whole thing a parody that sits on the right side of the hip-hop/comedy line. The topics Bronson covers are impressive, as a former trained chef food metaphors are rife throughout all of his work – “It’s time to take those leather pants off, this ain’t no dance off/ I know your hands soft, you’re on the menu like the lamb broth”. As well as food we get wrestler references (Rey Mysterio in ‘Practice’), footballers (Zinedine Zidane in ‘It’s Me’) and fictional boxers (Ivan Drago/Dolph Lundgren in ‘Rolling Thunder’).

The mixtape is long at 19 tracks but clocking in at under an hour, it is a decent length for a substantial release unlike Saaab Stories. Things don’t really get going until track 3 ‘Pepe Lopez’ which uses ‘Tequila’ by The Champs to unbelievably good effect. ‘Through The Eyes of a G’ could be ‘Hookers at the Point’ part two, it’s not as deep but lyrically has its strengths with great samples.

Party Supplies is an interesting collaborator, his scattergun approach to samples, song structure and skits is distinctive and works a treat on tracks like ‘Contemporary Man’ but to listen this kind of production across a mixtape is quite difficult to listen. By the final track you feel assaulted by pharmaceutical warnings, guitar solos and Charlie Sheen soundbites. The samples are ridiculously diverse (Phil Collins and Peter Gabriel make an appearance) much like Bronson’s rapping style. The star should be Bronson but Party Supplies distinct production methods sometimes take the spotlight away and focus it on a mediocre support act. It’s a difficult to judge whether the cut-and-paste nature of the production gives the mixtape a solid identity or dissolves identity, on the overall strength of the mixtape I’m swaying towards the former but Bronson’s future output will be the final decider.

The whole mixtape is light hearted and humorous which gives it a great lasting appeal. Despite his cartoonish appearance Bronson is a talented rapper who works well with Party Supplies although not hitting the heights of last year’s ‘Bird On A Wire’ featuring Riff Raff, this is Bronson’s best work yet and he is surely going to keep on improving.

Joni Roome